Traficom guidelines on the duration and insertion of advertising spots, informing the audience about product placement and the content of sponsorship announcements

These guidelines concern advertising, sponsorship and product placement in television programmes. They also apply to programmes included in on-demand programme services, with the exception of limits on advertising time. The guidelines present Traficom’s view on the interpretation of advertising provisions. However, the guidelines are not legally binding, and they may be amended as necessary if interpretative practice changes. The guidelines are available in Finnish