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Artificial intelligence is becoming more common in everyday life, but its outputs are not fully trusted
As many as 58 per cent of consumers already use artificial intelligence in their daily lives, particularly in leisure time and for information searches. Although it is easy to use, information produced by AI is treated with caution and checked against other sources, according to a consumer survey commissioned by Traficom.
Measures to combat scam messages further strengthened – consumer vigilance still required
Identification of SMS senders will become stricter from 4 May 2026. The new requirements for sender identification will improve overall message security. Consumers should nevertheless remain aware of the risks and treat suspicious messages with caution.
Consumers trust news media despite encountering misleading content online
According to a consumer survey commissioned by Traficom, a significant proportion of consumers trust the content of Finnish news media, and most also trust international news media. Content on social media is trusted considerably less, although it is still often regarded as at least partly reliable. Overall trust remains at a good level, even though large amounts of falsified content and election interference are encountered online.